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The Legal Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Legal Business Development Award
Growing a legal practice the right way.
About this category
This award recognises a firm, chambers or business development team whose marketing, client development or bid work has grown the practice while respecting professional rules. Judges look for strategy, execution and results.
Eligibility
- Open to law firms
- Chambers and their marketing and business development teams
Judging criteria
- Strategy
- Execution
- Results
- Client insight
- Compliance with professional rules
Qualitative criteria
- Growth built on reputation
- Not noise
Metrics
- New clients and instructions
- Bids won
- Revenue from targeted sectors and client feedback
Additional criteria
Entries should include a concise case study, supporting figures and, where possible, client or colleague evidence. Client identities, privileged material and commercially sensitive details must not be disclosed: describe matters in anonymised terms, and give figures as percentages or ranges where needed. Nothing in an entry is shared beyond the judging panel. Judges consider the size of the firm, chambers or team, so smaller practices compete on equal terms.
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